Description: Lecture, three hours; fieldwork, one hour. Requisites: courses 210, 211A, and 211B, or prior public health and behavioral sciences courses. Risk communication theory, research, and practice, including social and psychological bases of population risk perceptions, media theories, and how risk is portrayed in media. Environmental, product safety, food-borne and infectious diseases, disasters, and bioterrorism communication. Competencies: understanding everyday and emergency risk communication principles, creating valid risk communication messages and materials, working proactively with new media. Letter grading.

Units: 4.0