Description: Lecture, one hour; laboratory, one hour. Requisite: course 101. Enforced corequisite: course 106E. Case-based analysis requiring students to apply material from course 106E to real-world problems regarding topics involving combining elements of strategy, marketing, and entrepreneurial finance courses. Examination of both strategic decisions of entrepreneurs (pricing, advertising, deterring entry) and more practical issues (funding, business plans, patents). Hands-on data collection and problem solving and presentation of student analyses both orally and in writing. P/NP or letter grading.

Units: 1.0