ENGR 113
Product Strategy
Description: Lecture, four hours; discussion, one hour; outside study, seven hours. Designed for juniors/seniors. Introduction to current management concept of product development. Topics include product strategy, product platform, and product lines; competitive strategy, vectors of differentiation, product pricing, first-to-market versus fast-follower; growth strategy, growth through acquisition, and new ventures; product portfolio management. Case studies, class projects, group discussions, and guest lectures by speakers from industry. Letter grading.
Units: 4.0
Units: 4.0
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Most Helpful Review
8 case study write-ups 1 case presentation 1 new product presentation 1 final take home case writeup Attendance Participation Professor Peter Pao is a really knowledgeable professor! His classes can become mundane sometimes but you're always welcome to participate and that makes it not boring! His grading is a little bit arbitrary in my opinion but as long as you fit the course material in your assignments, you're set up for at least an A-! Make sure you participate every class because the TA keeps a close watch on everyone. If you get complacent, you might end up with a B. Final grade: A-
8 case study write-ups 1 case presentation 1 new product presentation 1 final take home case writeup Attendance Participation Professor Peter Pao is a really knowledgeable professor! His classes can become mundane sometimes but you're always welcome to participate and that makes it not boring! His grading is a little bit arbitrary in my opinion but as long as you fit the course material in your assignments, you're set up for at least an A-! Make sure you participate every class because the TA keeps a close watch on everyone. If you get complacent, you might end up with a B. Final grade: A-
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