Description: Lecture, four hours; discussion, one hour; outside study, seven hours. Not open to students with credit for Management 160. Focus on process and methodology for starting new venture. Introduction to entrepreneurship from perspective of entrepreneur. Examination of core concepts and frameworks on idea generation, market analysis, fundraising, corporate structures, and financial accounting for entrepreneurial endeavors. Focus on fundamentals of building business, and also emphasis on inherent experiential nature of entrepreneurship and need for constant learning on this subject. Letter grading.

Units: 4.0