FILM TV 183C
Producing III: Marketing, Distribution, and Exhibition
Description: Lecture, three hours. Open to nonmajors. Marketing and distribution of feature films across multiple exhibition platforms and subsequent reception and consumption by audiences. Focus on engagement between distributor, exhibitor, and audience and analysis of various conceptual frameworks and industrial strategies within which these relationships are conceived and operate. May be taken independently for credit. Letter grading.
Units: 4.0
Units: 4.0
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Most Helpful Review
Spring 2025 - I have nothing but good things to say about this class. Yes, the due dates were somewhat disorganized and assignments a bit unclear... but this is REALLY one of those classes where you get from it what you put into it. The professor has a lot of experience in entertainment, and even though his slides seem slightly outdated, the information he lectures on is very useful. And the guest speakers-- this can very much help you in the long run. I found all of their insight to be helpful, and especially since he brought in people from big and small companies, as well as from marketing, distribution, and even one lawyer. You get first-hand insight from all sides of the industry from the people he brings in. He's also such a nice guy. If you do so much as just the work itself, you will get an A. He is very generous. Towards the end of the quarter, the attendance dwindled to maybe 20 people in the UCLA theater, which is sad considering he brings in such great speakers and has good information in the lectures. My advice is to go to every lecture and make use of what he gives you. I'm never usually this person at all, but I went to every single lecture and even had coffee chats with some of the speakers he brought in. If you put in the work, this class can very much serve as a backbone for your career if you're interested in marketing and distribution. It's a hidden gem in my opinion, if you're smart enough to use it as is.
Spring 2025 - I have nothing but good things to say about this class. Yes, the due dates were somewhat disorganized and assignments a bit unclear... but this is REALLY one of those classes where you get from it what you put into it. The professor has a lot of experience in entertainment, and even though his slides seem slightly outdated, the information he lectures on is very useful. And the guest speakers-- this can very much help you in the long run. I found all of their insight to be helpful, and especially since he brought in people from big and small companies, as well as from marketing, distribution, and even one lawyer. You get first-hand insight from all sides of the industry from the people he brings in. He's also such a nice guy. If you do so much as just the work itself, you will get an A. He is very generous. Towards the end of the quarter, the attendance dwindled to maybe 20 people in the UCLA theater, which is sad considering he brings in such great speakers and has good information in the lectures. My advice is to go to every lecture and make use of what he gives you. I'm never usually this person at all, but I went to every single lecture and even had coffee chats with some of the speakers he brought in. If you put in the work, this class can very much serve as a backbone for your career if you're interested in marketing and distribution. It's a hidden gem in my opinion, if you're smart enough to use it as is.
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