Description: (Formerly numbered 421.) Lecture, three hours. Course 421A is requisite to 421B. Focus on communication basics and tailored to students' needs--entrepreneurship, interpersonal communications, or public speaking. Students learn skills required to become successful presenter; how to present differing types of materials, apply communication theory and strategy to organize informative and persuasive content, and effectively deliver presentations to varied audiences; how to apply visual and verbal messaging research and theory while analyzing audiences, organize and target messages for maximum persuasive impact, and communicate these messages in persuasive manner. Letter grading.

Units: 2.0