Description: Lecture, three hours. Study centers on communicative dimensions of leadership, executive presence, and persuasion. Frameworks allow for emerging and current leaders to excel in presenting sticky messages to investors, executives, boards, clients, and others. Hands-on nature of course allows for considerable communication practice. Student presentations are videotaped and analyzed. Topics include communicating with executive presence, strategic networking, designing compelling visuals, engaging with data, making complex (and technical) information understandable, overcoming message resistance, and creating clear and concise messages. Also covered are question and answer methods, leadership storytelling, and ways to grab and keep attention. Examination of delivery variables such as verbal and non-verbal communication. Message topics can be generated from student needs (e.g., venture capital investors pitch, senior executives or client presentation). S/U or letter grading.

Units: 4.0