Description: Seminar, one hour. Study of world of marketing with holistic approach, combining creative, strategic, and psychological elements of marketing. Examination of different marketing campaigns across variety of brands and media channels such as TV, social media, print, out-of-home, Guerilla, etc. P/NP grading. Facilitated by Shashvat Somany, with Dominique M. Hanssens as faculty mentor.

Units: 0.0