MGMTEX 411

Marketing Strategy and Policy

Description: (Formerly numbered Management 472A.) Lecture, four hours. Limited to Executive MBA program students. Strategic marketing decisions, including development of marketing objectives and strategies and implementation of these strategies through pricing, channel, promotion, and new product decisions. S/U or letter grading.

Units: 4.0
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Hal Hershfield

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Robert Koepp

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Suzanne Shu

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Robert Zeithammer

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