MGMTFE 411

Marketing Management

Description: Lecture, three hours. Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Letter grading.

Units: 4.0
1 of 1
Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
AD
Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
AD
Overall Rating N/A
Easiness N/A/ 5
Clarity N/A/ 5
Workload N/A/ 5
Helpfulness N/A/ 5
1 of 1

Adblock Detected

Bruinwalk is an entirely Daily Bruin-run service brought to you for free. We hate annoying ads just as much as you do, but they help keep our lights on. We promise to keep our ads as relevant for you as possible, so please consider disabling your ad-blocking software while using this site.

Thank you for supporting us!