MGMTFT 411
Marketing Management
Description: Lecture, three hours. Principles of market-driven managerial decision making: consumer, competitor, and company analysis, market segmentation, definition of target markets, and product positioning. Management of marketing function: product and pricing decisions, channels of distribution, marketing communications. Letter grading.
Units: 4.0
Units: 4.0
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Most Helpful Review
Fall 2025 - This class is something that probably should have been a 5 week course if that. It was a bit slow and attendance was not recorded so became sparse at the end. She is a bit monotone when she lectures but walks through materials and is a kind person. The class is basically just a write up class so keep that in mind. She also recorded lectures so not really needed to go to class as it was slow. Final was a papaer
Fall 2025 - This class is something that probably should have been a 5 week course if that. It was a bit slow and attendance was not recorded so became sparse at the end. She is a bit monotone when she lectures but walks through materials and is a kind person. The class is basically just a write up class so keep that in mind. She also recorded lectures so not really needed to go to class as it was slow. Final was a papaer
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