MGMTPHD 249

Behavioral Research in Marketing

Description: Seminar, three hours. Designed for PhD students who are conducting research in consumer behavior or related areas. Empirical research in consumer behavior surveyed and critically evaluated from theoretical as well as practical perspectives. S/U or letter grading.

Units: 0.0
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Aimee Drolet Rossi

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Catherine Holmes

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Sanjay Sood

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Stephen Spiller

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