MSC IND 102

Internet Marketing and Branding for Musicians

Description: Seminar, three hours; outside study, nine hours. Introduction to basic economics of creative industries, focusing on unique ways music works as industry in U.S. and abroad, how power has shifted but still is held in musical oligopolies, and where career opportunities for musicians and other industry professionals will be in next five to 10 years for students. Letter grading.

Units: 4.0
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Gigi Johnson

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