This class was an extreme waste of time, and I would recommend taking any other elective if possible. Marketing should obviously be a super useful tool that everyone should understand a little, but it's also constantly evolving, and this class clearly uses content solely from the early 2000s. You'll literally spend most of your 11 weeks (including a pointless final project) making random surveys and getting graded really harshly on them. The most modern thing said is "you should have a website," which is pretty obvious, and it doesn't go further than that. Last I checked, marketing departments did a little more than just create intricate, overly detailed surveys all day. In the lecture, you'll learn basic concepts you probably covered in high school or even middle school. Look up a YouTube video on market segmentation, and it'll cover more than enough.

Constanca is a very kind and supportive professor. Her TA grades incredibly harsh and she is the same. I would take her again considering how patient and cooperative she is, but be prepared to be graded harshly even after following the guidelines appropriately. She asks us to not use certain materials from different weeks and she was not clear in instructions but then we were subject to losing points for not using other week materials (after stating to only use week 3a/3b content for example). After reasoning with her, she was still strong in her grading decisions. While I appreciate and respect Constanca completely, I think that it is very possible for students to receive grades that are less than their hard work because of particular inconsistencies.