This is the best class I've ever taken at UCLA. If you are interested in music/music industry, you need to take this class. All lectures are guest speakers from big names in the music business. There's a final group project where you have to come up with a whole marketing plan/career plan for the artist that you are assigned. Such a great class!

No textbooks and no tests just one big group project with your assigned up and coming artist. Was super excited about the class and now that it is over would not recommend. The only pros I got are realizing i do not want to do anything in the music industry and i met some awesome people from the random group assignments. Overall, the professors were a bit condescending and although learned some cool stuff and had some sick guests speakers i wouldn't take it again. Also, attendance is taken randomly by student ID #'s posted on a slide in the middle of lecture.

Probably the most interesting class I've taken at UCLA. Every week, we'd get guest lecturers, mostly music execs from the industry, who come talk to us about their job. My quarter, Rob Light, Scooter Braun, Spotify and Universal Music Group executives all came in to do Q&As and give mini-lectures.

The final consists of a marketing presentation by the marketing pod you get randomly placed in. Each pod got assigned an artist, and during the last class, each group got up in front of the class and a panel of judges to give their final presentation. This made a up a huge chunk of your grade - we also had weekly responses due on CCLE and they'd randomly check attendance during lecture.

Really amazing class, highly recommend!