I don't know how this class is still taught at UCLA. It feels like a music industry fear mongering class. If you want to see what I'm saying go to the first day of class and watch Jeff Jampol stroke his own ego on the stage for 3 hours. There were multiple times that I was made uncomfortable from the comments that the professors made, and I've heard that this has been a consistent problem throughout past years. This class genuinely showed me what was wrong with the music industry and discouraged me from wanting to be a part of it.

The class grade is made up of weekly written assignments that you have to complete for around 10% of your grade, attendance for, and a final group project marketing campaign for an artist that is worth the rest of your grade. All of the artists that your group is presenting on are monetarily connected to one of the professors in some way, so they basically are using young college minds for free labor and ideas for their artists. I guess this isn't that big of a deal, but it leaves a bad taste in my mouth that your grade is dependent on how well you come up with ideas for artists that they manage, have invested in/signed, or work closely with.

This class was insane! They'd bring giants of the music industry every week as guest lecturers. You learn all aspects of the business and are required to make a project which your group is assigned a real-life-artist for whom you need to create a marketing plan involving all areas of the music industry. Touring, radio, social media, and everything else is included. Definitely a must if you are a music industry minor