COMM 148
Marketing Communications
Description: Lecture, three hours. Examination of key concepts and methods in marketing communications in both traditional and digital media. Development and execution of communications strategies, with primary emphasis on consumer insight, branding, market segmentation and positioning, message strategy, promotion, and execution of marketing communications through appropriate media technologies. Letter grading.
Units: 4.0
Units: 4.0
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Most Helpful Review
Winter 2021 - The class material was very interesting, especially for those looking to go into marketing. However, professor Feramisco had very specific expectations of assignments and would only give feedback before the submission sometimes. Occasionally, when she would review assignments during office hours here comments were dismissive, she would simply say "it's good," or if she graded it, "I gave you feedback already." The problem is her feedback is very unclear and she has favourites in the class. She includes examples in her slides that she does not even like/use herself.
Winter 2021 - The class material was very interesting, especially for those looking to go into marketing. However, professor Feramisco had very specific expectations of assignments and would only give feedback before the submission sometimes. Occasionally, when she would review assignments during office hours here comments were dismissive, she would simply say "it's good," or if she graded it, "I gave you feedback already." The problem is her feedback is very unclear and she has favourites in the class. She includes examples in her slides that she does not even like/use herself.
Most Helpful Review
Summer 2025 - Awesome Professor! The work is super manageable, even if you leave it to the last minute. For a six-week course, I never felt overwhelmed with the modules as each week you work on a creative project associated with your make believe brand. Professor Mclean provides you with everything you need to succeed and get an A such as recorded lectures, slides, and student examples from the past for the week's project. Trust me, take this class. I was not a communications major and took this as an elective for HBS and do not regret taking this class for summer.
Summer 2025 - Awesome Professor! The work is super manageable, even if you leave it to the last minute. For a six-week course, I never felt overwhelmed with the modules as each week you work on a creative project associated with your make believe brand. Professor Mclean provides you with everything you need to succeed and get an A such as recorded lectures, slides, and student examples from the past for the week's project. Trust me, take this class. I was not a communications major and took this as an elective for HBS and do not regret taking this class for summer.
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