Celia is just about the best professor I've had. She's such a sweet and helpful woman. She cares a lot about the material and about student learning.
I love marketing so I found the content pretty interesting; however, lecture is 3 hours long and not very interactive so I often got extremely bored midway through. I also found it pretty hilarious how salty she got that people didn't go to lecture. I would really recommend attending though, because she gives tips that are useful for the homework and paper. Also, that's the best way to actually learn the material!
The workload is very manageable. There are three assignments each worth 10% of your grade. They literally each took <1 hour to complete for me, and I'm the type of person who goes over my stuff several times. The midterm and final are both worth 15% and they are extremely easy if you use the study guide. The study guide is pretty much the test. The bulk of the work is the 16-page paper you work on in groups, but even that isn't that much work as long as you're working with people who pull their own weight. There's also a presentation worth 10%, but that was scrapped this quarter because of Ms. Rona.
Celia grades pretty leniently, as long as you do everything you're supposed to. There's a super specific grading rubric in the syllabus for each assignment, so if you cover all the necessary points, you'll do well. Otherwise, you won't get a good grade, and, honestly, that's on you because she tells you exactly what to do to perform well.
I would really recommend this class! You will gain a lot of valuable knowledge, especially if you want to go into marketing/advertising.

Professor Feramisco is so kind and helpful! Her class is structured really clearly and well outlined in the syllabus, so it's easy to follow along. Since the class is about marketing specifically, I felt like this was one of the most practical classes I've taken at UCLA. Though she goes into theory behind why certain marketing tactics work, the class culminates in a group project where you actually devise an integrated marketing communications plan for a business (one you make up with your group), which is a very hands-on way to learn the material. At first, she may seem picky when it comes to grading, but she leaves really thorough feedback and is willing to let you resubmit assignments you felt you could improve on. Ultimately, she's very supportive as a professor and I highly recommend taking this class if you're at all interested in exploring marketing as a career.

The entire class is one large group project split throughout the quarter. As long as you attend lectures, listen closely to instructions and pick a good group this class is an easy A. The only reason I got an A- is because i would leave early.

If you are interested in pursuing a career in marketing and want a better understanding of the industry, this class is a great one! I was able to learn a lot of tangible skills such as creating a creative brief, positioning statement, and how to overall market a product. What I really liked about the class was the opportunity to network with industry professionals. Professor Feramisco brings in a few guest speakers during the quarter which allows the course to be very interactive and engaging. There was a midterm and final, but they weren’t too difficult. There was also a group project so make sure you find a good group to team with because you will be working with them for the entirety of the class. Also, be sure to put in the effort when completing the homework write-ups because Professor Feramisco sometimes is a tough grader.

Celia Feramisco is hands down one of the best Professors at UCLA. I took this class during A-Sesh and she continues to bring joy to each lesson she teaches. I recommend buying the books on the syllabus because every answer to the test are found directly in the book. The final project is alot of your grade so make sure you have good partners and a good idea for your marketing pitch.

Write 5 speeches and present them. Insanely easy class and great for getting over public speaking fears.

Celia is the SWEETEST woman ever. She grades extremely generously and has worked in marketing making her the perfect person to answer any real life questions. This class 100% has been my favorite class at UCLA so far, because it is both extremely easy and extremely real world. The whole class is project based and the focus is on submitting aspects of a real marketing plan. The best part is that once the class ends, you can add all of the projects to a portfolio as the content is perfect for showing off in any future job interview! Projects are easy and fun and the midterm/final were all entirely based on a study guide that she gave us. She also brought in a guest lecturer who works in PR, giving us even more exposure to the real job atmosphere of advertising/marketing/public relations.

This class was super interesting and very helpful because of how hands on it was. Essentially, you are working on a big marketing project the entire quarter with a group. She does the first few assignments individually which prepares you for the big project and lets you have more control of your grade. Just follow her directions and templates because she is a very picky grader. Go to office hours and ask others for help because sometimes the assignments can be very confusing. Make sure to get a reliable group and come up with a solid product to do well on the big project. Prepare a draft ahead of time and have her look over it because it can help a lot when revising and finalizing. There are also 2 tests which are pretty easy and come straight out of the study guide she gives us. She also brings in guest speakers which is super interesting and cool to see the stuff we are learning in real life. Overall, she is a great professor and this is an awesome class. Just pay attention to details and put in a decent amount of effort and you'll be fine.

Overall I learned a lot from the class and had a good experience. Three hours on a Monday night is tough but at least it is the only time the class meets. The assignments are not too hard, but you do need to meet with the professor to do well. While the assignments are presented as being very open, she has pretty narrow expectations of what she specifically wants. Just meet with her during office hours to go over assignments and you will do just fine!

This is one of my favorite classes I've taken during college. The things you will learn are an extremely necessary starting point for a potential career in this industry. Even if you're not interested in marketing (I didn't think I was until I took the class) you will learn a lot of valuable and translatable things. She is very straightforward and can be a picky grader but is always willing to help. The midterm and final were so insanely easy I got 100% on both. I mean they were both online due to COVID but even if they were in person I probably could have received the same grades. For the group project obviously make sure you are working with people who will pull their weight and are trustworthy. I had a great group and we got an A on our project but I can see how it would be detrimental if that wasn't the case as the project is a large part of your final grade. Ours was like 30 pages but between 5 people and hella graphs/tables it took me literally 5 hours to do my part. Plz take this class you probs won't regret it if you make sure you are in a good group. The material and the textbook are so straightforward it's literally just common sense concepts and requires no critical thinking.