Professor Feramisco was a delight to have as a teacher. She was always supportive and ready to help if any of her students needed it. For context, I took this class online during the Spring quarter of the 20-21 school year. Throughout Fall and Winter quarters, all of my classes have largely been impersonal and lacking in engagement when it came to the professors. However, Professor Feramisco really exceeded all of my expectations with her encouraging and witty personality. To be honest, taking her class felt like being in an elementary school class again. She always made sure each other of her students were heard and encouraged participation. We were also placed in a lot of break-out rooms during the class which was a nice development since I actually got to talk to the people in my class for once.

Easy class. Do your speeches, participate in class, don’t disagree with the professor and you’ll for sure do well in this class.

As a second year, this has been my favorite in-person class I've taken so far. The workload is light, the lectures are engaging with a lot of group activities, and Professor Feramisco grades super fairly. If you know you're already good at public speaking, this class is an easy A for you. Professor Feramisco is a really kind person and cares about her students and their success. As long as you do relatively well in each speech, put enough effort into the writing analysis paper, and just do the final exam study she gives (it's almost exactly like the exam), you'll do well in this class. I was looking for a fun non-STEM class to take as a STEM major and I'm really glad I chose this one.

This class is great to take if you are interested in marketing. At the beginning of the quarter, you are split into groups of around 6 people. You must create a product/service that you will be advertising throughout the quarter. Each week there is a very short advertising assignment due that is pretty fun. One week you have to create a hypothetical campaign for your product. Another week you have to create a one-page write-up of what your product is, the target market, etc. This class is great to put on your resume and talk about in internship interviews. There was a midterm and a final that were extremely easy (they were taken online for my quarter. I believe they would still be relatively easy in person). There is also a group project at the end where you create an executive summary of your product (maximum around 4-5 hours of work per person). Make sure you pick a product that you know you can market well, is original and can appeal to the professor. A lot of people in my class created alcohol-related products or products that already existed, which did not appeal to the professor that much. Don't create anything too complicated either where it's too hard to advertise the product.

This Professor teaches one of the most useless classes at UCLA. She is stuck up and often doesn’t teach but just goes on and on about her time in marketing over fifteen years ago. She hasn’t worked in a long time, which with marketing is very important so she can’t teach thoroughly about topics like social media because she herself doesn’t understand it. The whole class is based in group projects that are very frustrating if your group members don’t pull their weight. Then you have to sit through other peoples boring presentation instead of the Professor going over the material that will be needed for the next assignments. She acknowledges that she’s overly picky with grades, and she is, yet won’t change. Her grading only goes based on her opinion which really isn’t relevant since again, she hasn’t actually worked in the marketing field in a long time and doesn’t seem to understand that it has changed since she worked in it. If she likes you, you’ll get a good grade, if not you won’t. College grades should not be like that. She’s not accommodating, rude, and annoying to listen to. Would not recommend this class. If you’re looking for something fun and useful, this is not it.

This class will only work for you if you happen to get a great group of people that you’re doing the group projects with. If not, your screwed and she doesn’t care at all. I’m sorry but it’s college, not kindergarten. The majority of your grade should not be based off of how much work other people do. It’s not fair. Tests are easy but she is so so so picky with grading and makes it confusing what she wants. Since it’s marketing, how she grades is solely based off if she likes it or not. Not if it’s is objectively good or bad. Honestly would not recommend. There are better comm classes to take with professors that actually care about you.

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I took this class during winter quarter which incorporate both online and in person. The online part was harder with this professor, but when the class went back to in person it was a great class. There was a paper and a final in this class along with 5 speeches. The Professor gave great feedback for the speeches and made it a comfortable environment for speeches. This comm 1 seems to be more work than this class with other Professors though.

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Integrated Advertising, Promotion, and Marketing Communications 7th edition ($30)