I don't know how this class is still taught at UCLA. It feels like a music industry fear mongering class. If you want to see what I'm saying go to the first day of class and watch Jeff Jampol stroke his own ego on the stage for 3 hours. There were multiple times that I was made uncomfortable from the comments that the professors made, and I've heard that this has been a consistent problem throughout past years. This class genuinely showed me what was wrong with the music industry and discouraged me from wanting to be a part of it.

The class grade is made up of weekly written assignments that you have to complete for around 10% of your grade, attendance for, and a final group project marketing campaign for an artist that is worth the rest of your grade. All of the artists that your group is presenting on are monetarily connected to one of the professors in some way, so they basically are using young college minds for free labor and ideas for their artists. I guess this isn't that big of a deal, but it leaves a bad taste in my mouth that your grade is dependent on how well you come up with ideas for artists that they manage, have invested in/signed, or work closely with.

Probably the most interesting class I've taken at UCLA. Every week, we'd get guest lecturers, mostly music execs from the industry, who come talk to us about their job. My quarter, Rob Light, Scooter Braun, Spotify and Universal Music Group executives all came in to do Q&As and give mini-lectures.

The final consists of a marketing presentation by the marketing pod you get randomly placed in. Each pod got assigned an artist, and during the last class, each group got up in front of the class and a panel of judges to give their final presentation. This made a up a huge chunk of your grade - we also had weekly responses due on CCLE and they'd randomly check attendance during lecture.

Really amazing class, highly recommend!

This class was insane! They'd bring giants of the music industry every week as guest lecturers. You learn all aspects of the business and are required to make a project which your group is assigned a real-life-artist for whom you need to create a marketing plan involving all areas of the music industry. Touring, radio, social media, and everything else is included. Definitely a must if you are a music industry minor

No textbooks and no tests just one big group project with your assigned up and coming artist. Was super excited about the class and now that it is over would not recommend. The only pros I got are realizing i do not want to do anything in the music industry and i met some awesome people from the random group assignments. Overall, the professors were a bit condescending and although learned some cool stuff and had some sick guests speakers i wouldn't take it again. Also, attendance is taken randomly by student ID #'s posted on a slide in the middle of lecture.

This is the best class I've ever taken at UCLA. If you are interested in music/music industry, you need to take this class. All lectures are guest speakers from big names in the music business. There's a final group project where you have to come up with a whole marketing plan/career plan for the artist that you are assigned. Such a great class!